The UConn logo is the core element in the visual identity system. It is the official logo of the University, and is what is most strongly associated with the UConn brand. Custom marks are available so that Schools, Colleges, departments, and University-affiliated groups can distinctly identify themselves, while maintaining a cohesive University brand identity. The oak leaf and Husky Dog logo are also important supplemental expressions of our brand, and we are proud to use these elements to distinguish the University.